with a little luck, I will graduate this year!
Here is what I am reading today:
“In Internet years, social media has been around for a while. One could say that it has moved beyond infancy, beyond adolescence, and moved into the realm of “Internet High School.” Despite their size, social media powerhouses Facebook, Twitter and others aren’t quite the adult that sites like Google, Yahoo, and AOL are, but they’re on the verge.
Someone should make them a yearbook!”
“With the Consumer Product Safety Improvement Act (CPSIA) now on the books, companies are not only liable for the problems that led to a recall but for the effectiveness of the recall itself. Under the law, strict penalties can be imposed if regulators sense that a company has fallen short of its responsibility to notify consumers and ensure that dangerous products are retrieved in a timely fashion. Should the government find fault with a recall, it’s a safe bet that the plaintiffs’ bar — armed with regulators’ findings — won’t be far behind. Add the brand damage that can be incurred when consumer anxiety has been stoked by numerous high-profile recalls of toys, baby formula, pet food, and a host of other products, and the need for advancement in recall communications is readily apparent.”
“Twitter blunders are so haute this season. Just ask the fashion house Marc Jacobs. It joined the Twitter gaffe act over the weekend, mere months after Kenneth Cole embarrassed itself with an insensitive tweet about the Egyptian revolution. An unnamed intern, assigned to handle the Marc Jacobs Twitter account while the company looks for an official tweeter, live-tweeted his or her own meltdown.”
“Last night, an app called Color hit the app stores for both iOS and Android. It made a big splash for a number of reasons, not the least of which being its $41 million prelaunch funding. It has all-star founders who have a impressive track records. It launched days after, instead of before, uber tech conference SXSW. Unfortunately for the company, the app can offer a terrible experience for first-time users and appear absolutely useless to those outside of a densely packed, techie mecca like San Francisco or New York.”
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