"sunrise at the airport in San Luis Obispo"

Here are a few readings for today:

“Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does match with our ideal, Facebook can show a positive version of ourselves,” Hancock said. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.”

“”There’s a strategic clarity of growth objectives driven by the 2020 Vision,” said Shay Drohan, senior VP-sparkling brands. “We can’t afford not to talk to teens. You can’t think, ‘Teens already know us,’ and skip a couple of years. Every six years there’s a new population of teens in the world.””

“After writing the article, I started analyzing how businesses go about setting up, launching and running their social media campaigns. My conclusion is that there are three distinct stages to this process, which I’m calling the Social Media ROI Cycle. My rough estimate is that about 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage.”

If you travel a lot , you may have found this wonderful Maryland favorite called the Smith Island Cake. Many cake layers separated with a baked frosting! My sister Kristin and my mother had to tell me all about it last night! They are so naughty!



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