readings in social media and pr for february 7 2011

My South African Experience! CLICK on the picture to see my time, my job and my experience in lovely South Africa

Here are a few stories for today:

• reaction in the social media world to the super bowl ads

“It was a good year for Super Bowl commercials all around, according to data released the day after the big game. Online discussion about Super Bowl commercials increased 9% in the 12-hour period following the game’s start, compared to last year, according to marketing agency Zeta Interactive. Most discussion focused on the game itself, followed by ads, Christina Aguilera’s rendition of the national anthem, and the Black Eye Peas’s halftime show.”

• chrysler wins in super bowl

“If a troll through the Web this morning is any indication, the commercial with the most buzz coming out of the Super Bowl (as opposed to going in), was Chrysler’s audacious paean to Detroit, featuring Eminem — all in the service of launching the luxury Chrysler 200. (Watch the video below.) It was partly about creative of course, but it was also about media strategy, which paid off in ways that following the dog-eared Super Bowl playbook — which most advertisers did — could not.”

• consumers preferences for facebook and twitter

“Despite the concerns surrounding user privacy, Facebook has the most loyal and engaged consumers of any major online social media platform, according results of some highly regarded brand research being released today. The research, the 15th edition of consultant Brand Keys’ annual Customer Loyalty Index, shows that on the basis of all consumer brand attributes, including “privacy and security,” Facebook ranks a dominant No. 1, followed by MySpace, LinkedIn, and Flickr with micro blogging network Twitter a distant fifth.”

• mobile phone sharing updates

“Mobile photo sharing startup Picplz is out with a few key updates Monday, one of which is an analytics dashboard that caters to brand users and offers them an ongoing way to track activity around their shared content. The dashboard idea was inspired by brands, including a number of sports teams like the L.A. Lakers and San Diego Chargers, that have organically started using the service to share photos with fans, according to founder and CEO Dalton Caldwell.”