to be great in social media, the first thing you must do is BE IN social media!
“The immense availability of hundreds of social media monitoring tools is both exciting and confusing: Social media professionals now have tools available to them manage and measure their social efforts, but shopping for the right software in such a cluttered space is often frustrating and confusing.”
“Think you know everything there is to know about the wonderful world of Twitter apps? Since its debut in 2006, Twitter has grown to be an invaluable tool both professionally and socially for its millions of users. In Spring of 2009, we partnered with Brian Solis to create a graphic which mapped out the dozens of applications available to expand and facilitate the Twitter experience. In the months since its release many more have been created and some have vanished and the Twitterverse, like everything else in the ephemeral world of the web, lost some of its relevancy.”
“Within hours of the Deepwater Horizon explosion, Glenn DaGian was on the phone. He had retired a year earlier after working with BP and Amoco for 30 years. He wanted back in the game. Every day thereafter, for about a week, I kept saying, do you want my help, do you want my help?” he says.”
“Gap and Visa have partnered for a program that sends offers for real-time discounts and promotions to consumers via text messages.”
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