Dr. Karen Freberg has a nice ring to it!
Here are a few stories I am readng:
“Want some good news for your Wednesday? How’s this: If you’re a small business owner who is investing time in social media, chances are you’re beating out your medium- and large-sized counterparts in benefits. How’s that feel? Pretty good, right? And that was just one of the statistics that came out of the 2011 Social Media Marketing Industry Report put together by Michael Stelzner of Social Media Examiner.”
“Social networks are here to stay. Small business owners recognize that, but many simply don’t have the time to engage in a sustainable strategy. A handful of companies are aiming to alleviate some of that effort by creating automated services that do all the work for them.”
“Brand Vigil is an online brand protection and regulatory compliance tool that monitors social media for uses of brands and trademarks anywhere in the page name, account name, or blog name. This social media monitoring tool enables companies to easily and inexpensively identify the most problematic uses of their brands in social media, take action, and track enforcement through an intuitive and easy to use interface. Brand Vigil differs from existing social media monitoring tools, which tend to either (1) monitor all posts and tweets mentioning the brand and pre-selected keywords to measure social engagement; or (2) check a large number of obscure and irrelevant networks for only the exact trademark or brand name.”
Wal-Mart Stores Inc said on Monday it agreed to buy social media company Kosmix for an undisclosed sum, as the world’s largest retailer aims to win over more tech-savvy shoppers.
Wal-Mart said Kosmix’s founders and team will operate as part of a newly formed group called @WalmartLabs that will create technologies and businesses around shopping online or with smart phones.
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