readings in public relations for august 17th 2010

My trip to North Carolina with Monica, Sabrina & my sister Kristin

• foursquare and facebook privacy

“Foursquare has introduced new privacy settings and updated the pages it uses to explain them, possibly in anticipation of Facebook’s rumored location service announcement tomorrow. The new settings allow you to hide your e-mail address and phone number from friends or opt out of venues’ “Who’s Here” lists or mayorships, among other things.”

• defining goals in social media strategy

“You’ve heard the mantra: a social media strategy should start with clear goals. What makes a goal “clear,” though? How do you ensure your social media goals are appropriate?”

• ipad useage surges!

“I’ll cut to the chase: the iPad browsing traffic is surging. In the past 30 days, it’s up almost exactly four-fold from what it was back in April. It’s now the fourth most-popular OS that people browse TechCrunch from — last month it surged past Linux machines. The only devices more popular to view TechCrunch from are now Windows machines, Mac machines, and the iPhone.”