My 2008 Presentation on Yahoo at the Reputation Institute Conference in Beijing

Well, the real purpose I came to Beijing finally came around today.

As readers of my blog know, I was in Beijing to present at the 12th International Conference on Reputation, Brand , Identity and Competitiveness! My presentation centered around Yahoo’s Public Relations disaster, Yahoo management’s reaction and the aftermath. I concluded about what has been learned and that — in my opinion — it was all preventable.

My sister Kristin ( visiting China with me) summarized my presentation by calling it ‘wonderful.’ Coming from her, it meant a lot to me.

Here are the links to:

My Power Point Slides

My Brand in Crisis Paper

Let me know what you think. Now, I have to sleep, it’s been a big day!

Karen 🙂