I had the chance to attend and present at the Integrate Conference this past weekend in Morgantown, WV. I have been part of the Integrated Marketing Communications Graduate Program now for almost two years, and this was my second time coming to WVU. Here is a short video from WVU on the Integrate Conference in case you would like to learn more about this great event:
[youtube]http://www.youtube.com/watch?v=8vxAY7CBQSM&feature=player_embedded[/youtube]
Integrate Conference was filled with two in-depth workshops and about 20 breakout sessions over the course of two days. Faculty were able to present in their areas of expertise and share their insights about the industry and their research in these particular areas. Faculty members and students came all over the country for this conference – and this was the first time that the faculty and students got to meet each other face to face. I had the chance to do a presentation on how to incorporate social media into a crisis communications plan. As soon as the videos of the presentations are uploaded, I will make sure to share this with all of you.
This is the thing that I find so amazing about the IMC program at WVU. The curriculum is cutting edge – I keep telling the students that the classes that they are taking in the program are current and will be extremely relevant for them when they get on the job market. The faculty comes from many different industries from non-profit to corporate to academia – which is very interesting and definitely shows that the IMC program has a balanced perspective of IMC in their view.
Also, what was exciting to see is that I got to see some of my former students (Kim, Lisa, Holly, Ainsley, Toyin), current (Natalie and Phyllis), and future students (Hannah) at the conference as well. It was an absolute joy talking with each of them about what they thought about my class (PR Concepts and Strategy), where they are now, and where they see themselves in the future. Also, it was neat at the conference to have three students blogging for the IMC Student blog (Ainsley, Barry, and Nicole). All three did an exceptional job with sharing their thoughts and experiences at the conference – great job! 🙂
I also have to thank the faculty members that I saw also during the conference – what a wonderful group of professionals! It was an absolute pleasure talking with you all and we shall definitely stay in touch! Thank you Barbara, Bill, Bryan, Melvin, Stephan, Robin, Ahmed, Alex, and Bill P! 🙂
In summary, I had an extremely wonderful time at the Integrate Conference. The conference was great, the presentations were inspiring, the students were energetic and delighful, and the faculty and staff within the IMC program at WVU were superb. I have to give special thanks to Chad, Shelly, and Rick of the IMC program – you all did a tremendous job in organizing this fabulous event and making the faculty and students feel welcome and part of the IMC family.
I would also like to thank Alex who was working hard throughout the conference taking pictures and videos throughout the conference – can’t wait to see them! I am sure that they are going to be fabulous! I would also like to send out a shout out to Briana, who is the new social media coordinator for the IMC program. Brianna has done a tremendous job incorporating social media for the conference as well as the program – keep up the great work, Briana!
Hope you all are having a fabulous day!
Best Wishes,
Karen
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