I have learned so much since I have been at my internship at Total Media! I have gotten a chance to do a lot of different duties and worked on various projects. I also feel that I have gained a lot of knowledge and experience from being a PR Intern at Total Media.
Some of the things that I have learned during my internship include the following:
Public Relations Writing: I have done a lot of writing and researching since I have been in Cape Town. There are some differences in the writing style in Cape Town compared to back in the States, but it is just basically spelling. Another factor that you have to be aware of is what media you are writing for. Online writing is different from newspaper writing.
PR Strategies: What is great about working for a PR agency is the fact that you are working on teams where you come up with different communication strategies for your clients. It’s really fun to brainstorm in a group and see what others are thinking that can work for an event or client.
Pitching to different Media Outlets in South Africa: There are 11 official languages in South Africa, and I got a chance to pitch to media outlets that speak Afrikaans and Xhosa. I was really excited to do this! When I was on the phone with some of the Afrikaan journalists, they knew right away that I was an American. I was like– how did you know? They said it was my accent and how fast I talk! 🙂
Crisis Management: Public Relations professionals not only have to deal with the happy times with their clients, but also during crisises! I got to see first hand a couple of crises for our clients, but Total Media handled it very professionally, and we even got some nice feedback from journalists about our actions! That is always nice!
I have learned a great deal in Public Relations here in South Africa and it’s been such a wonderful experience!! 🙂
Thank you Total Media!!!
Best Wishes,
Karen
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