From reading the headline for this blog post, you may be asking yourself, who is Elle Raiser? Well, Elle Raiser is Michael Paolini, who is a recent graduate of the University of Louisville. He majored in Sports Administration and did his minor in Communication. Also, he has a very strong presence on social media (especially his Twitter account) and is known in Kentucky for his influence, support, and dedication to showcase the fans and students of UofL.
I was excited to have Michael come to class and share his insights for a variety of different reasons. First, he is not only known among all of the students we have here at UofL, but he is an influencer when it comes to social media activities related to UofL. He engages the fans, showcases contests and gifts associated with giveaways, and has established a clear voice for his own personal brand.
Second, his experiences and expertise coming in from a fan’s perspective would provide useful insight for everyone in my class since they are working on their final social media campaign proposals on UofL departments, including athletics. In fact, pretty much every single guest speaker I have had in my social media class has mentioned or made a reference to Elle Raiser and what he has been able to do for UofL as well as his engagement with his followers on social media.
I enjoyed hearing what Michael shared with the class – the discussion was very interactive and engaging. The students asked questions to Michael about what are some of the opportunities and challenges for social media in sports from a fan’s perspective along with some good athlete cases. In addition, Michael was able to share his insights on what he likes and what he would like to see as a fan from athletics in terms of a team (or university’s) social media initiatives. This was valuable insight and feedback to hear – a lot of times we (as in PR and social media managers) forget about the communities and what they are seeing, interpreting, and expecting to see on social media.
Overall, this was a very good guest talk to finish up the end of the semester. Thanks again Michael (aka Elle Raiser) for taking the time to speak to my class today. We really enjoyed your stories and insights – keep up the great work!
Hope you all are having a great day!
Best Wishes,
Karen
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