As a graduate student, I feel that there are certain things that I have to have on me at all times – my wallet, my keys, and my cell phone. Yes, I am one of those guilty young professionals that has actually gone back to her place from school to Read more…
Social media measurement is indeed a hot topic among the public relations community. Professionals and researchers are actively searching for ways to collect and observe what is occuring in the social media realm in terms of key messages, tweets, sharing information and visual communications (ex. videos and pictures) with others. Read more…
In public relations, we strive to be all that we can be in both the classroom, in the business community, and now in the virtual world of social media. Wherever you go, it appears that every public relations professional is getting on Facebook or Twitter to get noticed for their Read more…
A few days ago, I had posted on how Target and YouTube have created a new integrated partnership between traditional businesses and the new online and social media business in their public relations campaign for the holidays. Now, it appears that another mega giant brand is making waves in the Read more…
With the increase use of technology in both our profession and in the classroom, professors and graduate students (like myself) are actively trying to incorporate this into our own classes. From having a Facebook or Twitter account to make announcements to our students – or asking students to strategically think Read more…