Posts filed under: Strategic Communications

#SB50 & Snapchat: Takeaways and Lessons for #SMSports and PR

I felt there were a lot of takeaways from this year’s Super Bowl, and based on what we have seen via social media, the brands and advertisers did not disappoint. There were of course a lot of comments and points […]

Book Review of “Brands Win Championships” by Jeremy Darlow

As a professor, I am always trying to read as much as I can about social media, PR, and strategic communications. I have gotten a chance to read a new book that not only connected with me as a professor, […]

Exploring the future of PR & Social Media: A great guest lecture with Deirdre Breakenridge

One of my all-time favorite PR professionals (and friends) is Deirdre Breakenridge. PR extraordinaire. Blogger. Professor. Podcast Host. Keynote Speaker. Author. The list goes on and on – Deirdre has truly done it all! I remember the first time we […]

Social Media Rules [and Perceptions] are supposed to be broken: An inspired post b/c of Jessica Smith

There are many communities I am a part of on social media. I have my fellow professors who teach social media and PR with #prprofs and then I have also my crisis communications colleagues with #crisispr. However, there is another […]