Posts filed under: Strategic Communications

Life with Spectacles as a Social Media Professor

I tell my students all the time I have three weaknesses: coffee, shoes, and technology. I have always tried to integrate as much technology into my work, research, and teaching as possible. So, when Snapchat announced their latest venture into […]

I will and always will be #AllIn: Behind the scenes with Clemson Social Media

I am writing this post and thinking about the best way to describe this past weekend. This has been one of the hardest posts to write for me in all of my years of blogging because it’s hard to truly […]

#SB50 & Snapchat: Takeaways and Lessons for #SMSports and PR

I felt there were a lot of takeaways from this year’s Super Bowl, and based on what we have seen via social media, the brands and advertisers did not disappoint. There were of course a lot of comments and points […]

Book Review of “Brands Win Championships” by Jeremy Darlow

As a professor, I am always trying to read as much as I can about social media, PR, and strategic communications. I have gotten a chance to read a new book that not only connected with me as a professor, […]

Exploring the future of PR & Social Media: A great guest lecture with Deirdre Breakenridge

One of my all-time favorite PR professionals (and friends) is Deirdre Breakenridge. PR extraordinaire. Blogger. Professor. Podcast Host. Keynote Speaker. Author. The list goes on and on – Deirdre has truly done it all! I remember the first time we […]