Posts filed under: Strategic Communications

Book Review of “Brands Win Championships” by Jeremy Darlow

As a professor, I am always trying to read as much as I can about social media, PR, and strategic communications. I have gotten a chance to read a new book that not only connected with me as a professor, […]

Exploring the future of PR & Social Media: A great guest lecture with Deirdre Breakenridge

One of my all-time favorite PR professionals (and friends) is Deirdre Breakenridge. PR extraordinaire. Blogger. Professor. Podcast Host. Keynote Speaker. Author. The list goes on and on – Deirdre has truly done it all! I remember the first time we […]

Social Media Rules [and Perceptions] are supposed to be broken: An inspired post b/c of Jessica Smith

There are many communities I am a part of on social media. I have my fellow professors who teach social media and PR with #prprofs and then I have also my crisis communications colleagues with #crisispr. However, there is another […]

Engagement + information + relationship management = effective combination for a social media professor in the classroom

Juntae Delune just posted a really good quote from Gary Vaynerchuk about Twitter, which states “I’m not using Twitter to consume information, I’m using it to consume engagement.” What exactly does it mean to be engaged on social media? Jason […]