When we think about the internet, we think about getting information about various topics. For my family, this can range from the historical background of food recipes (Dad) to learning about brain worms for her neuroscience textbook (Mom) to looking online for latest fashions (Kristin) and new Anime art (Karla). Read more…
It is becoming more important than ever for corporations to be able to trust their internal audiences (ex. employees). According to a recent Weber-Shandwick and Economist Intelligence Unit Survey, “more than two-thirds (67%) of global executives fear that their companies’ reputations are at risk of being compromised by online activities Read more…
In public relations, we talk about how it is very important to make sure that our messages and strategies match up to our target audiences and stakeholders. What do we exactly mean by stakeholders? Freeman (1984) defined stakeholders as being “any group or individual who is affected by or can Read more…
Social media can not only be used effectively in positive events (PR campaigns and events for example), but it has become a common communication tool in crisis communication. Yes, social media can be used effectively in getting information out to people in a timely manner.From releasing press releases via Twitter Read more…
It appears that just in the last couple of months– more people are getting on Facebook. It was only this past summer that I got on, and then my parents and Kristin all joined in. It has been a great experience networking and catching up with old friends, while at Read more…