The Twitter revolution has definitely arrived to Americans and the rest of the world here in 2009. It seems that more and more people are getting on Twitter for various reasons. From sharing news stories to fundraising and even disseminating crisis message responses – it has become a part of Read more…
One of the research lines that I am pursuing (and most likely would be focusing on for my dissertation) is looking at corporate personalities. Corporate personalities can be associated with brand personality, which is “a set of human characteristics associate with a brand” (Aaker, 1997, p.347). Corporations have their own Read more…
It seems wherever I turn to– whether it is looking online or talking to friends– it appears that Twitter is one of the most talked about social media tool presently. I have been doing some research on how public relations professionals have been using Twitter for their various activities and Read more…
It appears that Facebook has recognized in its latest crisis that the Internet is a wonderful but very powerful tool to get strategic messages across as well as advocating for a change. Numerous bloggers and others online were outraged about the new term policies that Facebook had on their web Read more…
Managing your online reputation is more important than ever, and it just seems like people are posting whatever they want online. However, what people fail to notice is that what is online stays online. This of course includes information that you thought was “deleted” or accounts that were “closed.” Nope! Read more…