We have seen a lot of changes in the public relations and social media professions. It appears that more people and corporations are jumping on board with the new medium in reaching their key stakeholders. Why do you think that this is the case? Well, there are several factors to Read more…
One of the popular things that is happening in social media and public relations right now is how to exactly measure whether or not our campaigns, issues, or clients are getting exposure online. Of course, there are certain web sites that can track what are the current trends online like Read more…
When dealing with information online about yourselves, it is not only important for public relations professionals to be aware of what others are saying about their clients, but it is equally crucial for these individuals to know how the Internet sees them as well. Public relations professionals are also a Read more…
Each year, corporations are ranked according to how people perceive them. The Reputation Institute conducts an annual research study focusing on the most reputable company (this year it was Ferrero Rocher). Other studies look at corporations in terms of how they are perceived as being trustworthy, having good relationships with Read more…
It has been interesting to see the latest developments that are happening in the business and public relations community. It only seems now with the rise of social media and increase in numbers getting their information online that people are finally recognizing the power of this new form of media. Read more…