Here are a couple of articles I am reading today. The first is important for all Public Relations professionals to read! Huge Gap remains between mainstream media and social web “The top stories in the mainstream press are markedly different than those that lead on social media platforms, a recent Read more…
Ever since I could remember, our family was always into technology. I have told my family and friends that people can spend hours at certain stores – whether it is shoe stores like Kenneth Cole or Saks Fifth Avenue. However for me – it would have to be either the Read more…
When professionals think about social media – usually the first thing that comes up is either Facebook, Twitter, and YouTube. While these sites are still important for public relations professionals to consider in their practice and research, it is equally important to look at the new trends in technology and other Read more…
I have told my students as well as others that I have met through my guest lectures and other professors at the University of Tennessee that it is very important to have an online presence, especially in this tough economy. There are so many advantages that you will gain if Read more…
Trust is definitely one of the key characteristics that public relations professionals want to have among their key stakeholders and publics when they are working and practicing in the field. If people do not view you as a credible and trustworthy source of information, they will either go somewhere else Read more…