Social media professionals in PR have to stay up with the latest trends and technologies. Â It is almost a full-time job, but what makes it great is the fact that it is exciting and constantly evolving. One of the things we are seeing in social media is the focus of Read more…
One of the things on my to-do list this summer besides getting ready for conference presentations, organizing research projects, and of course preparing for Kristin’s wedding in June (super excited! 🙂 ), is to start organizing my reading list for my upcoming Social media and mobile technologies course at the Read more…
Within every industry, there are going to be times where you have to deal with an unpleasant situation or a crisis. Â One industry that has had to deal with this occasionally has been the fashion industry. I have always loved fashion and I had the opportunity to work in the Read more…
One of the things that I find interesting to be working in higher education is to see how universities are implementing social media strategically. Â Not only to engage with their current students, faculty, and staff, but how they are extending their brand presence to make sure they are building a Read more…
I had a chance to listen to Mark  yesterday virtually through a guest speaker presentation sponsored by the IMC program at West Virginia University on the issue of influence and his new book titled “Return to Influence.”  Great presentation and information – definitely was taking notes as I was listening Read more…