From reading the headline for this blog post, you may be asking yourself, who is Elle Raiser? Well, Elle Raiser is Michael Paolini, who is a recent graduate of the University of Louisville. He majored in Sports Administration and did his minor in Communication. Also, he has a very strong Read more…
Semesters come and go pretty fast. Even as a professor, it seems like yesterday we started the semester – but time goes by fast when you are busy and working on multiple projects and classes. It does seem like yesterday where I walked into class for Fall 2013 and met Read more…
One of the things I love to do – whether it is brainstorming ideas for research or class or even consulting – is coming up with ideas. This motivates me to identify what are some of the opportunities and solutions we could address for solving a particular question or problem, Read more…
One of the topics I had a chance to talk to my social media class (#Freberg13) class about today was on viral content and real time marketing. This is a strategy that many brands, organizations, and individuals engage in to take into consideration the right platform, right message, and at Read more…
It has been a LONG time since I got really excited about a social media book. I have been teaching and researching in this area for the last several years, and one of the things that I have struggled with has been to find the right book to use for Read more…