I think there are many great things to consider for PR professionals when it comes to social media. Social media is about bringing together dialogue, forming relationships, and engaging audiences to build a sustainable and positive community. However, there have been some cases where some issues have raised some red Read more…
This was the first week I had my students in my social media class at the University of Louisville (#Freberg13) write their blog posts for their class. I have the students maintain a blog throughout this class. While blogs are considered to be a traditional social media platform, we do Read more…
We have finished the first week of classes at the University of Louisville, and it’s been great so far! I am teaching Intro to StratComm and Social Media this semester. Like last semester, my students in my social media class will be working with real clients on a social media Read more…
I have been working on writing at least a post a week dedicated to Google Glass and what I have experienced and learned so far. So, this week I am again focusing on how to use Google Glass in the classroom, but this is for conducting guest lectures. One of Read more…
As professors, it is key to make sure to establish your personal brand online to not only present what you are researching or presenting at various conferences, but also in teaching. The perfect equation for achieving the strongest personal brand for professors is to have a strong reputation in research Read more…