This week in my class, I shared some insights related to social media influence while talking about some of the main platforms we see come up when it comes to measuring or evaluating this online. One that seems to always come up in this discussion is Klout. So, why do Read more…
We have seen many brands and organizations go forward with trying to have the best social media presence online. Whether it is on Facebook, Instagram, or Vine to name a few – the competition is intense for brands presently. Everyone is looking for the latest trends for the upcoming year Read more…
I think there are many great things to consider for PR professionals when it comes to social media. Social media is about bringing together dialogue, forming relationships, and engaging audiences to build a sustainable and positive community. However, there have been some cases where some issues have raised some red Read more…
It appears Instagram is one of the dominant platforms we are seeing presently among brands, individuals, and even now universities. Nitrogram (a must follow resource both for metrics and trends on Instagram) recently published a blog post discussing the top universities that are currently on Instagram. This is a good Read more…
We have seen real time marketing and PR efforts take place in 2013 for many brands and individuals. Who can forget what Oreo did during the Super Bowl? Pure genius – they were able to position their brand to be at the right place at the right time. Some brands Read more…