In public relations campaigns, we have to make sure that we communicate our messages effectively and target our audiences with the right strategies. These audiences can range from the media to consumers to even competitors of our client or corporation we are representing. However, one group that we have to Read more…
It appears that social media is being incorporated into marketing budgets now. According to an article posted on Mashable.com, it appears that corporations will be increasing their spending on social media marketing in 2009 to 63 percent. That is huge! For public relations professionals, this is key to be aware Read more…
One of the areas of research that I am interested in is how people manage their online reputations. At UT, I have done a couple of guest lectures on how to manage your reputation online to some of the undergraduate communication and public relations courses, becaues it is an issue Read more…
Social media has definitley made its mark among the American public. According to a recent study conducted by Nielson, it appears that social media is growing every day by the numbers. Nielson came out with results from their new study looking at social media, and there were some interesting findings. Read more…
Over the past several weeks, I have been working on my case study that I will be presenting in the interactive poster session at the Reputation Institute Conference in Amsterdam. The case study will be focusing on Heineken and their campaign “Give yourself a good name.” I am very excited Read more…