This past week in my social media class, we discussed a variety of different issues, but one that I covered with my students was transmedia storytelling. I think this is a relevant topic of conversation for social media purposes for a variety of different reasons. First, it does focus on Read more…
I had a wonderful opportunity to be part of the SoSlam Conference in Knoxville this past weekend. I had a chance to attend this event back in 2011 when it first started, but this time I was not only able to attend the event, but also present. It was a Read more…
Happy 2013! I hope the year has gone off very well for you all so far. 🙂 Coming back to Louisville from the holidays has been quite the journey, but it has also given me some time to think about the upcoming year in a positive and fabulous way. The Read more…
Instagram and Pinterest appear to be two of the emerging and rapid growing platforms currently in the social media community among PR professionals. Why is this the case – what separates Pinterest and Instagram from other social media platforms? Simply, they are used to communicate stories visually through editing and Read more…
One of the emerging trends you are seeing – whether it is the Red Cross or even the Super Bowl events – everyone has appeared to have established their own social media command centers. Other brands are jumping on this new initiative to set up a station within their organization Read more…