The London Olympics was classified in many ways as being the “Social Olympics” with the increase presence of sponsors, athletes, athletic associations, and others using social media as a major platform for updates, pictures, and real-time coverage of the games. While there were many highlights from the US team, there Read more…
I had a chance to listen to Mark yesterday virtually through a guest speaker presentation sponsored by the IMC program at West Virginia University on the issue of influence and his new book titled “Return to Influence.” Great presentation and information – definitely was taking notes as I was listening Read more…
One of the key things when implementing an effective strategic communications and social media campaign is to make sure you effectively use the tools and technologies effectively but also make sure that the content and ideas are also there. Many campaigns have initiated just Facebook and Twitter, while there are Read more…
Chips and salsa? Check! Team sweatshirts? Yep. Social media command center to watch the conversations emerging about the game. Of course! Social media has already made an impression on the Super Bowl this year in Indianapolis where the NY Giants play the New England Patriots. In addition, there is even Read more…
Pinterest continues to grow as a visual social networking site where people are sharing photos, posters, and other images related to specific topics on their boards for others to see. Here is a good introduction video on the site (it is a couple months old), but you can get the Read more…