Public relations and strategic communications are great fields to be researching and practicing in. My students have worked on various campaign plans for clients where they have to go through the complete process of research, SWOT analysis, strategies and objectives. But one area that seems to always be hard to Read more…
Each year has been defined in many ways to a type of technology or new social media platform. 2009 was the year of Twitter while 2010 was where we saw an increase of use of geolocation applications such as Gowalla and Foursquare. 2011 was focused on the use of QR Read more…
One of the more familiar and popular terms you may hear being discussed quite frequently in the realms of PR and social media is influence. Many professionals have discussed its role with managing their personal reputation and presence in their respective specializations within PR and social media. There are been Read more…
The use of new emerging media such as social media and mobile technologies has transformed not only how people are communicating during normal events, but it has truly transformed how people are sharing, discussing, and creating information for others to review as well. Before social media, there was a chain Read more…
Measurement and understanding how to evaluate social media analytics / ROI is becoming a specialization many PR professionals and agencies are trying to get a part of. One of the new social media platforms which has captivated the public relations industry has been Google+. While brand pages and businesses are Read more…