I have always been a fan of technology – and with presentations at conferences and traveling for the holidays, it is nice to be able to stay connected and check in with friends and family as well as getting some work done. Today, this is my first blog post where Read more…
Social media measurement is indeed a hot topic among the public relations community. Professionals and researchers are actively searching for ways to collect and observe what is occuring in the social media realm in terms of key messages, tweets, sharing information and visual communications (ex. videos and pictures) with others. Read more…
A few days ago, I had posted on how Target and YouTube have created a new integrated partnership between traditional businesses and the new online and social media business in their public relations campaign for the holidays. Now, it appears that another mega giant brand is making waves in the Read more…
The horrible event that occurred a few days ago at Fort Hood has been on everyone’s mind. My thoughts and prayers go out to all of the families, soldiers, and the entire Fort Hood community in this horrific event. May God give them the strength and courage to overcome this. Read more…
Writing and implementing social media into public relations campaigns and programs is one thing, but monitoring and measuring it online is another. In the classroom, we are not only encouraged to show our students how to use social media in public relations – but there are some professors that do Read more…