One key role that we as scholars and researchers in academia have to take into consideration is that we are not only expected to be successful in the classroom and teaching and mentoring students, but we also have to make sure that we establish ourselves as leaders in the scholarly Read more…
This May, I will have the pleasure of presenting at the PRSA Digital Impact Conference in New York City. The conference has a great program with researchers and professionals in public relations sharing their insights and expertise on the profession and what are some of the current issues and trends Read more…
Social search is the term that professionals and researchers in social media will continue to hear about and discuss for 2011. Google is actively looking into its new social search feature and how to transform Google to Google 3.0. It has become personalized and visual in a way that the Read more…
There are many different approaches to how to perceive public relations – whether you are focusing on the theoretical foundations guiding research and practice, or looking more towards the application of these findings strategically in communication message strategies and campaigns – both perspectives are absolutely important for public relations professionals. Read more…
In the PhD program, there are some academic readings and foundations that all scholars have to read and know regarding theory, research, and philosophy. One of the must-reads for understanding the philosophy of science is The Structure of Scientific Revolutions by Thomas Kuhn. Kuhn introduced the term a paradigm, which Read more…