Even in this current economic times, even brands that have strong reputations are facing challenges and other issues that is impacting how they are perceived. A case in point is Toyota – which was the world’s most reputable company in 2008. According to a recent AdAge article, Toyota is facing Read more…
In an age where people are making first impressions about others just on what is presented online about them, it is very important to be informed of your online reputation. Numerous services are out there that people can use to do this, however, there are other strategies and tactics that Read more…
It appears in a recent study that was published in the journal News Media Society that the researchers found that bloggers would write about their personal thoughts, but they valued being honest with their audience members and telling the truth, having accountability, and reducing harm and attribution. According to the Read more…
It appears that corporations are not realizing the impact that social media and social networking sites like Facebook have on their corporate reputation and overall brand image. More high profile corporations such as Intel are establishing social media guidelines for their employees to follow. Intel has published their social media Read more…
It is interesting to see how people and big name corporations portray themselves online. However, there needs to be a balance of what people present online – it all comes down to managing your reputation effectively and proactively online. Recently, Mashable came out with a great post about how the Read more…