Social Media & Public Relationships: Building long-term connections with others online with personal credibility, proper online etiquette, and trust in personal reputation

One of the main perspectives of public relations is that it is founded in the establishment of clear and long lasting relationships that are built upon trust, credibility, and two way communication.  Of course, for public relations professionals and researchers that are looking specifically at social media – this is Read more…

Challenges that PR professionals face w/ social media: Is this new form of technology encouraging group think in the online community?

Whenever you look at the news today, it appears that people are speaking to social media’s praise with how it has transformed and evolutionized the business community with its social media networks, fabulous mobile applications (ex. iPhone), and reinvented how corporations and PR agencies implement their campaigns and strategies.  Yes Read more…