There are a lot of challenges PR professors, along with students and professionals, face in social media. I have been approached over the years with questions ranging from what tools should be used or focused on in the classroom or in businesses. What are the main books to use for social Read more…
We are seeing more social media classes being offered at universities than ever before. However, how do you get started? What are some opportunities and challenges you need to be aware of before you even begin teaching social media? What are some resources and assignments you can incorporate for your Read more…
One of things educators always want to make sure they can do is to bring forth current trends, real world applications of principles from the workplace back to class, and connect students with leading professionals in the field. To have this opportunities are truly life changing both professionally and personally. Read more…
While on a flight from NYC to Atlanta yesterday coming back from APS, I decided to read one of the new books I had heard about from fellow colleagues in social media. I had a chance to read “The Art of Social Media” by Guy Kawasaki and Peg Fitzpatrick. I Read more…
While many of my colleagues are attending and presenting at other conferences in PR and Communications, I decided to go to one of my favorite conferences. Was this another PR conference? No. It was a Psychology conference. And it is one of the best I have been to since I Read more…