Here are a few things that caught my eye today: 3 survival lessons for the social media age “The good news is that by understanding how online crises can be transformed into trust-building opportunities, companies and high-profile individuals can avoid repeating the grave mistakes of 2009. There continue to be Read more…
A recent post that appeared on Arik Hanson’s website Communications Conversations discussed how public relations professionals can use Apple’s latest product the iPad for their professional and business uses. The post does provide some really good suggestions on how public relations professionals can monitor and use the iPad and its Read more…
In my classes and talking with fellow researchers and public relations professionals, we have been talking a lot about the impact that social media has had on the profession. There are still some of the practices that are staying the same, however, there are certainly some major changes that social Read more…
One of the growing areas in social media right now is the focus on mobile marketing and mobile applications, and how it can be strategically applied to public relations. The mobile application industry is growing leaps and bounds, and has been projected as being a $17.5 billion industry by 2012. Read more…
It appears that the latest trend in Marketing and Public Relations is to use mobile marketing and digital marketing strategies into their campaign. What we are seeing at the moment is a transformation of the Public Relations profession – we are seeing more companies jumping on board with looking at Read more…