Why can’t we all work together and be friends? We are all dealing with the same challenges and situations in both this tough economy and job situation, and what we are seeing is not only an increase in cause-related marketing campaigns, but strategic partnerships of two or more entities that Read more…
One of the things that is interesting to see develop is how public relations professionals are evaluating what is being said, discussed, and referenced on social media. We are of course interested to see how many people come to our web sites (page hits), our online traffic, and how many Read more…
We have seen a lot of changes in the public relations and social media professions. It appears that more people and corporations are jumping on board with the new medium in reaching their key stakeholders. Why do you think that this is the case? Well, there are several factors to Read more…
One of the popular things that is happening in social media and public relations right now is how to exactly measure whether or not our campaigns, issues, or clients are getting exposure online. Of course, there are certain web sites that can track what are the current trends online like Read more…
In public relations, we have to evaluate whether or not our campaign, crisis communication strategies, or even a particular issue is being covered in the news or discussed among our stakeholders. With the increase number of corporations and individuals gravitating towards communicating online, it is important for public relations professionals Read more…