One of the primary lessons and points I have communicated and shared with both my students at the University of Tennessee and in the IMC Graduate Program at WVU is the fact that research is definitely important before implementing a public relations campaign. Understanding our publics based on their demographic Read more…
Recently, there have been some brands that have been lableed as being the ones to look at in terms of best practices in social media – whether it is with Foursquare (Starbucks) to Twitter (Dell and Best Buy) to Facebook (Coca-Cola). However, another brand is showing all of these brands Read more…
As many of my friends and family know – there are certain things that definitely make me happy and feel absolutely fabulous. I enjoy spending time with my family and friends, travel to new places, cooking, and photography. But, there are two things that my friends and family associate with Read more…
It appears that people are really getting on board with the mobile applications and using them for various reasons. A recent post by Mashable discusses a study that was conducted by Flurry that discusses what are some of the activities people are using their smartphones and applications for. The top Read more…
Social media measurement is indeed a hot topic among the public relations community. Professionals and researchers are actively searching for ways to collect and observe what is occuring in the social media realm in terms of key messages, tweets, sharing information and visual communications (ex. videos and pictures) with others. Read more…