This past week, I had the wonderful opportunity to guest lecture in two PR principles classes (thank you Angela and Dr. Hilyard), and one PR Cases class here at Tennessee (thank you Dr. Fall). The topic that I was covering for both classes was in Social Media and Public Relations. Read more…
It is always interesting to see new and creative social media communities and networks arise, and I when I saw this one, I thought that it was unique. It is called CampusBuddy, and the purpose of this site is to connect students and universities through this site. One of the Read more…
In public relations campaigns, we have to make sure that we communicate our messages effectively and target our audiences with the right strategies. These audiences can range from the media to consumers to even competitors of our client or corporation we are representing. However, one group that we have to Read more…
It appears that social media is being incorporated into marketing budgets now. According to an article posted on Mashable.com, it appears that corporations will be increasing their spending on social media marketing in 2009 to 63 percent. That is huge! For public relations professionals, this is key to be aware Read more…
One of the areas of research that I am interested in is how people manage their online reputations. At UT, I have done a couple of guest lectures on how to manage your reputation online to some of the undergraduate communication and public relations courses, becaues it is an issue Read more…