Public relations professionals have always used media tracking as part of how they evaluate their coverage for their campaign, event, or crisis communication plan. Whether it is looking at a news paper feature showcasing the CEO and his personality, to a story appearing during a primetime news show, or even Read more…
When we are talking about how corporations are using social media – we think about how they are using it to benefit themselves in terms of promoting their new products to their customers or trying to pitch possible news stories to the media about an event they are sponsoring. However, Read more…
In public relations, one of the goals in our campaigns is to not only make sure that we reach our audiences effectively, but we find out who are the individuals they are particularly listening to. Whether it is a high profile celebrity endorser or a key opinion leader in the Read more…
Universities across the United States and around the world are using social media in their classrooms. Whether it is for public relations courses or business or even psychology – professors and academics are becoming one with Facebook, Twitter, and YouTube to connect with their students and colleges. Even though we Read more…
It is that time of year where most students – both undergraduate and graduate – are thinking about graduation and possible internship and job opportunities. Some are thinking about working for a PR agency, while others are looking towards their first academic position at a university. There of course are Read more…