Social media has evolutionized the way public relations and marketing professionals network with others, communicate to stakeholders, and has also influenced their daily practices. In many ways, social media has forced both public relations and marketing professionals to integrate more and combine their efforts. From engaging customers with comments through Read more…
The blogging world today has changed dramatically based on the decision by one Judge on the case involving model Liskula Cohen. An anonymous blogger posted negative comments and statements about Ms. Cohen on their blog, and yesterday – it was ruled that the search engine Google has to provide identification Read more…
Social media is definitely become a powerful medium for corporations, individuals, and high profile government officials to address their key audiences regarding a situation, crisis, or address an issue. In just the past couple of weeks, we have seen numerous examples of this happening and being presented in the media. Read more…
The impact that social media has had on the public relations field is definitely noticeable, especially in handling a crisis situation and trying to protect a corporate reputation. One recent case that has gotten international attention across multiple platforms is the Whole Foods case study. It all began with CEO Read more…
Public relations students are going to be the wave of the PR profession for the future. We have to make sure as professors that we are giving our students the knowledge, experiences, and tools that they will need to get their first position and be prepared for the ever changing Read more…