One thing you may have seen over and over again in the social media field is the rise of influencer use in campaigns and the integration of influencer marketing within the field. I have done some research into social media influencers, so I was interested in seeing the latest Read more…
The thing that we find when it comes to technology is the fact it evolves and changes over time. Each medium has their own ecosystem where you see a peak of buzz and conversations emerging across the various communities and professions. Professionals gather to discuss, share, comment, and explore varius Read more…
Although my late Uncle Leroy (Sievers) was a journalist’s journalist, he saw the value of the new media in reaching a broader audience and in different ways. While executive producer at Nightline he wrote a widely read blog and he continued this for NPR writing daily for three years on Read more…
Social media professionals in PR have to stay up with the latest trends and technologies. It is almost a full-time job, but what makes it great is the fact that it is exciting and constantly evolving. One of the things we are seeing in social media is the focus of Read more…
I had a chance to listen to Mark yesterday virtually through a guest speaker presentation sponsored by the IMC program at West Virginia University on the issue of influence and his new book titled “Return to Influence.” Great presentation and information – definitely was taking notes as I was listening Read more…