It seems that the topic of influencer marketing seems to continue to grow and grow in the industry. I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. This will continue to be apparent as we Read more…
Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. As a professor, I Read more…
I was able to do something yesterday that was a first for me. Let me tell you about the amazing event I just went to! I have been invited to several influencer focused events over the years, which all have been a lot of fun! I cover influencer marketing a Read more…
We hear all the time about the rise of influencers and integrating them into campaigns and partnerships. For example, Klear (a great company!) recently released their report on influencer marketing (which you can download here). However, I have found there are some influencers who are the real deal. They are Read more…
It’s another day, which means we are seeing another influencer report outlining key professionals we need to be aware of. We are seeing many professionals (and even professors and students that matter) getting wrapped up in the concept of being an “influencer” and have the opportunities for these high priced Read more…