What do Mark Zuckerberg, CEO of Facebook, and retired U.S. Army General Stanley McChrystal have in common? A Q-sort technique was used to identify audience perceptions of personality characteristics of CEOs and generals, and results indicate more similarities than differences. Come join us at APS!
Here are some interesting readings for today: twitter mood shows America’s emotions “The researchers at Northeastern University in Boston used a form of ‘sentiment analysis’, identifying keywords that indicate pleasure or displeasure, to work out how happy or sad the tweets were.” the biggest corporate image catastrophies “It is a Read more…
I have written on this subject a few times, but I do beleive that one of the roles of a PR researcher and scholar is not only to have excellent research skills and be an expert in their given field, but they also have to be leaders in the classroom Read more…
Happy Halloween! Well, Halloween was yesterday – but still, it is the thought that counts! I have always enjoyed celebrating Halloween with my family and my friends. Our house would always have tons and tons of candy to give out to trick or treaters. Mom, Dad, and Karla kept on Read more…
It is interesting to see as time goes by and the older you get, you see some of the same things occur over and over again. Whether it is meeting new people or moving in different industries for professions or starting a new program – there of course some differences, Read more…