My friend Angela passed along this public relations crisis and management story along to me, and I thought that it was very interesting. It appears that Middle Tennessee State University is coming under fire in the mainstream media for hiring a public relations consultant to run a campaign to raise Read more…
One of the research lines that I am pursuing (and most likely would be focusing on for my dissertation) is looking at corporate personalities. Corporate personalities can be associated with brand personality, which is “a set of human characteristics associate with a brand” (Aaker, 1997, p.347). Corporations have their own Read more…
It seems wherever I turn to– whether it is looking online or talking to friends– it appears that Twitter is one of the most talked about social media tool presently. I have been doing some research on how public relations professionals have been using Twitter for their various activities and Read more…
One of the activities that doctoral students participate in are of course research conferences. I will have the opportunity to be presenting at the University of Tennessee Research Symposium this upcoming Friday. The theme of the symposium is Power and Politics: Communication and Information. I am very excited about presenting Read more…
When we think about the internet, we think about getting information about various topics. For my family, this can range from the historical background of food recipes (Dad) to learning about brain worms for her neuroscience textbook (Mom) to looking online for latest fashions (Kristin) and new Anime art (Karla). Read more…