One of the things that we as public relations professionals need to be aware of is who people are trusting these days. Are they more likely to be following the advice of someone that is a paid celebrity endorser? Or are they more likely to be more willing to change Read more…
One question that I started off this semester with my students was asking them what made them become Public Relations majors. Some said that they liked the fact that they can multitask and that each day was different. Others said that they liked the fact that they were able to Read more…
What are the current trends in social media for public relations professionals? Well, there are numerous discussions on this topic that are emerging from various sources. Mashable had an article that discussed how social media was really going to be everywhere – thanks to new technology devices like the Apple Read more…
This semester is already becoming busy – and it is only the second week of classes! In addition to teaching my two classes (one at Tennessee and the other for West Virginia), I have been asked by several professors and fellow colleagues to guest lecture for their class on social Read more…
Ever since I came to the University of Tennessee, one of the messages that we as doctoral students is that we not only need to be publishing and presenting at research conferences, but also to have real world experience and contribute to the professional field. Well, I am very happy Read more…