I was able to participate in an event celebrating the scholarly accomplishments of student-athletes. This was the first time for me since I have been at the University of Louisville. I had the chance to be invited to the Red & Black Scholar-Athlete Banquet and Awards ceremony last night at Read more…
What we are seeing right now is a huge push not only for traditional commercials, but also for social media and digital campaigns that are integrated into the game as well. Not only this, brands are focusing on generating online word of mouth a few days or even weeks ahead Read more…
When it comes to football right now in 2012, there are some battles that can be dealt with on the field during the game, and there are others that are off the field. With the growing presence of social media being integrated across all sports and athletic programs, universities are Read more…
The University of Louisville is working on a very interactive and comprehensive social media strategy for their presence at the Sugar Bowl Game in New Orleans on January 2nd. The UofL Cards will be facing the University of Florida Gators for the Sugar Bowl Game – should be an intense Read more…
One of the things that this press conference video does show is a window into the personality and on spot handling of this situation on camera surrounded by reporters and others who are actively videotaping, tweeting, and writing stories related to the basketball win for the Cardinals. Coach Rick Pitino Read more…