It seems wherever you go online, there is a new term that is related somewhat to new media or even PR. Whether it is “real-time marketing” to “digital media strategy” to reaching the “YOLO” audiences.You even hear some buzz terms like 360 degree campaign, Immersive Experience and even growth hacking. Read more…
I had the pleasure to be part of a great lineup of speakers at the Integrate 2013 Conference about a month ago at West Virginia University. The topic I decided to focus on was visual storytelling and crisis communications – little did I know that storytelling was gong to be one Read more…
This is my second post on my blog related to Google Glass. As I mentioned in my first post, my goal is to have at least one post per week dedicated to what I am learning, experiencing, and finding out about Glass during my time in the Google Glass Explorer Read more…
We have seen real time marketing and PR efforts take place in 2013 for many brands and individuals. Who can forget what Oreo did during the Super Bowl? Pure genius – they were able to position their brand to be at the right place at the right time. Some brands Read more…
I am very excited to announce that I am part of the Google Glass Explorer program. I applied to the program a while ago saying I would use the new wearable technology tool for research and teaching. I found out a few days ago my Glass was ready to pick Read more…