I have had my own personal blog for seven years – ever since I retired from track and field in 2006. I started this blog due to the fact that I felt it was the most natural progression and evolution of my online persona and presence at the time. I Read more…
This past week in my social media class, we discussed a variety of different issues, but one that I covered with my students was transmedia storytelling. I think this is a relevant topic of conversation for social media purposes for a variety of different reasons. First, it does focus on Read more…
I think there are many great things to consider for PR professionals when it comes to social media. Social media is about bringing together dialogue, forming relationships, and engaging audiences to build a sustainable and positive community. However, there have been some cases where some issues have raised some red Read more…
This was the first week I had my students in my social media class at the University of Louisville (#Freberg13) write their blog posts for their class. I have the students maintain a blog throughout this class. While blogs are considered to be a traditional social media platform, we do Read more…
We have finished the first week of classes at the University of Louisville, and it’s been great so far! I am teaching Intro to StratComm and Social Media this semester. Like last semester, my students in my social media class will be working with real clients on a social media Read more…