The role of social media influencers has become an increasingly a popular topic of conversation across disciplines. Whether people refer to them as digital third party endorsers to persuaders to influencers, everyone has a clear definition of who these individuals are and their overall impact in the community they are Read more…
Social media and mobile technology have definitely been a key growing area of focus in both research and practice for crisis communications and public relations professionals. From analyzing the tweet updates shared during a disaster like the Japanese Tsunami or even the current situations that the US has faced with Read more…
I have arrived back from spending two wonderful and fabulous days in New York City at the PRSA Digital Impact Conference. I had the opportunity to represent the IMC Graduate Online Program at West Virginia University. The conference overall was a wonderful and amazing experience for me – the presentations Read more…
One of the biggest areas that is generating both interest and investment is the impact of social media on crisis communications. Whether it is communicating during a natural disaster like we have seen with the Japanese Tsunami as well as just this past week with the tornadoes in Alabama. Many Read more…
QR codes are definitely the latest social media element that is catching the attention of professionals, businesses, and leading professionals. From having QR Codes designed to guide users to other websites to sharing coupons to use at various store locations – the possibilities are endless for social media and public Read more…