This past week has really featured a lot of discussion related to the sports community, particularly in crisis communications. One of these events hit home to me here at the University of Louisville while the other was another example of a university and athletic program trying to cover up a Read more…
It is March and this can mean only one thing. Spring Break? Well, yes – most universities and schools have a week off before they conclude their studies for the spring. St. Patrick’s Day? There is that of course. What I am talking about is March Madness for basketball. It Read more…
Everyone seems to have a view when it comes to the viral sensation sweeping the digital sphere. Everyone seems to have a remix of the popular song ranging from NBA teams like the Miami Heat to even doing it on a flight (even though there are some investigations happening regarding Read more…
So, what is real time marketing exactly? There are many definitions and points professionals have pointed out about this current niche within strategic communications in new media. However, real time marketing is all about being in the right place, right time, and using the right platform to connect the right Read more…
In my social media class at the University of Louisville, we discussed this past week all about social media analytics. This was the only topic I have scheduled out for this class to spend an entire week on in class. Most of the other topics I try to cover in Read more…