The public relations world was working in high gear a few days ago with the PR nightmare that Domino’s had to face online. Domino’s had to deal with a YouTube video of two of their employees acting very inappropriate while fixing food for their customers (ex. sticking cheese in their Read more…
There are cases that you look at and think – oh my goodness, what were they thinking? This is going to be a case study for how a corporation had to deal with a crisis through social media. Domino’s has hit a complete media frenzy over a video that was Read more…
Over the past several weeks, I have been working on my case study that I will be presenting in the interactive poster session at the Reputation Institute Conference in Amsterdam. The case study will be focusing on Heineken and their campaign “Give yourself a good name.” I am very excited Read more…
When you have a web site, it is a place to show people who you are as a person, student, or professional. A blog is a medium in which you can voice your thoughts and feelings and establish your personal brand and reputation. As public relations professionals – both practitioners Read more…
Happy Spring break everyone! It is amazing – I really don’t think that I have ever had a real Spring break before! I mean, I would of course travel during the time that we had off from school and classes – but I was always off to a track meet Read more…