Google has recently gotten in the news via the social media web sites, interest groups, and bloggers discussing the new Google Books feature. Basically, Google is scheduled by 2010, to provide a service in which users will be able to get books online (between five to six million at least, Read more…
Even in this tough economic climate, there always seems to be a situation or crisis in which public relations professionals are asked to help restore a corporation’s image or to mimize the reputational damage of the key players in the case. There were several PR nightmare issues that came about Read more…
Each week, I have my students in my PR Cases class write a mini case study on an article and blog post that they find interesting that it related to the class topic for the upcoming week. The topics have been very interesting and insightful. One of the students in Read more…
The impact that social media has had on the public relations field is definitely noticeable, especially in handling a crisis situation and trying to protect a corporate reputation. One recent case that has gotten international attention across multiple platforms is the Whole Foods case study. It all began with CEO Read more…
It is always interesting talking to my friends, family, and fellow public relations professionals about the advances of the Internet and social media. From establishing social relationships to bridging out to social commerce and social reputation management online – it is constantly changing! But that is one thing that is Read more…