One of the most important things for public relations professionals is to know their audience. What I mean is that you have to be aware of the characteristics of the group, what television programs they watch, what music they listen to, and where they get their information. For example, Read more…
There is nothing worse than to be projected to win a game that is basically a “cupcake.” That is what happened this past Saturday with Michigan losing to Appalachian State by only a few points. People are saying that it is the worst upset in football history. Ouch! How Read more…
There is an interesting article that appeared in the Chicago Sports Review discussing the rise of sports public relations. I feel that I will always have a job in sports PR because there is always a crisis! Just look at the issues that are coming out today– Michael Vick (do Read more…
What a week this has been! Why do I say that? Well, I started my Ph.D. classes at the University of Tennessee this week! We started on Wednesday, and I am taking four classes this semester (two that meet on Tuesday & Thursdays, and then the other two meet on Read more…