It is that time of year where most students – both undergraduate and graduate – are thinking about graduation and possible internship and job opportunities. Some are thinking about working for a PR agency, while others are looking towards their first academic position at a university. There of course are Read more…
In public relations campaigns, we have to make sure that we communicate our messages effectively and target our audiences with the right strategies. These audiences can range from the media to consumers to even competitors of our client or corporation we are representing. However, one group that we have to Read more…
It appears that social media is being incorporated into marketing budgets now. According to an article posted on Mashable.com, it appears that corporations will be increasing their spending on social media marketing in 2009 to 63 percent. That is huge! For public relations professionals, this is key to be aware Read more…
One of the areas of research that I am interested in is how people manage their online reputations. At UT, I have done a couple of guest lectures on how to manage your reputation online to some of the undergraduate communication and public relations courses, becaues it is an issue Read more…
It seems that sometimes when you pick up the newspaper or look online at the headlines – there always seems to be a story focusing on what a corporation or brand did that was not good in terms of business practices and is labeled to be a PR nightmare. But Read more…