Over the past several weeks, I have been working on my case study that I will be presenting in the interactive poster session at the Reputation Institute Conference in Amsterdam. The case study will be focusing on Heineken and their campaign “Give yourself a good name.” I am very excited Read more…
It seems that there are certain things that students, professors, and professionals all need to have when they are making a presentation – a copy of their presentation on their USB drive (without that – things might be a little ackward!), a presentation suit (got to look fabulous!) and of Read more…
We have noticed recently in the news that many companies and brands are working hard and being very strategic in terms of their marketing and public relations strategies. Look at what Ford is doing with its new advertising campaign and its dedication to spend time with social media compared to Read more…
It seems that sometimes when you pick up the newspaper or look online at the headlines – there always seems to be a story focusing on what a corporation or brand did that was not good in terms of business practices and is labeled to be a PR nightmare. But Read more…
In a recent article that appeared on Adweek, Joseph Jaffe makes a point by questioning who exactly “owns” social media – is it the digital agencies, or is it the public relations firms. There are some interesting points that Mr. Jaffe brings up in the article, however – I would Read more…